Coliseu do Porto was filled with Efacec’s Power. More than 1.700 employees gathered this Tuesday, February 19, for the 2nd Edition of POWER – the company’s annual event – to meet the winner of Star Awards, the new positioning of Efacec Brand and to share a moment of conviviality with all colleagues. With presentations of the Chief Executive Officer (CEO), the Brand and Communication Manager and Chairman of the Board of Directors, the event also featured the humor of the improvisational comedy group Os Improváveis and a Power Talk by Miguel Gonçalves, which captured the audience with an inspirational and energetic talk.

Ângelo Ramalho, CEO of Efacec, opened the event with an appreciation note to all teams for the work developed in 2018 and emphasized the need to keep investing in people, assuring the technological innovation and reinforcing the competitiveness of the company in an efficient way. The CEO also highlighted the importance of collaborative work for Efacec’s success, reinforcing that it is from the quality of the “interactions that effectiveness results”.

With an innovative perspective, Sandra Pombo, Brand and Communication Manager, presented the repositioning of the Brand and company, which will translate in a new strategy of image and communication, presenting a more modern, energetic and futurist Efacec. Thus, it is born a new purpose, a new set of values and a new way of communicating, focused on the benefits and impact of Efacec’s activity around the world, which intends to point out the company’s single-value proposition and also increasing its attractiveness as a recruiting Brand.

Mário Leite da Silva, President of the Executive Committee, spoke about the role of Efacec and its impact on the quality of people’s lives and on the sustainability of the planet. Although the positive results obtained in the past three years, and the overcome challenges after the entry of the new administration, the Chairman of the Board of Directors emphasized the importance of the “efforts to build and consolidate a dynamic, flexible and international competitive company, in the different areas in which operates”.

The Star Awards ceremony had some of the most remarkable moments of the event, with a healthy competitiveness between the several nominees and the excitement of the winners when receiving the awards.